Two days ago, less wasn't more. Today, more is less. In this design, which took less than 5 minutes or so on Esigns.com's custom design software, we have the same special as previously discussed.
Instead of a plain yellow background with black text, we had some fun with the text, selecting a couple different fonts, threw in some color to get noticed (both the background and the text) and then livened things up with a few images.
So, does this vinyl banner do the trick? Even though it was my 5 minute sign-child, I'd be ashamed of it. This is a design that not even a mother could love and we'd have to tie a pork chop around it so the family dog would buy a banner based on seeing it.
It really is too much. There's 4 different fonts, some of which aren't really legible (even aside from being small, can you imagine trying to read the fine print on the post-it note driving by at 35 miles an hour?
There's a bit of a disconnect with the images - what is this company about? Umbrellas, America, Banners...while they're all great things that can work great together, in this design the images are somewhat baffling. Why are they there?
I could keep going, and I'm sure you could too, but lets refocus on what works on this sign. Out of all the disparate items, just one really stands out. The word Banners stands out for several reasons. The font is made to be read, the color contrast sets it apart from the rest, and the outline around the text makes it pop.
So what should be taken away from these last two posts? Keep it simple, yet eye-catching. Use your logos or images that relate directly to what your business signs are about. Make sure you have great color contrast for visibility.
And lastly, have fun when you're designing your custom signs.